Insightful Market Research Limited is single-minded in our focus: deliver better business results for our clients. We provide industry leaders a custom approach to help move their brands ahead in the global marketplace. Contact us to learn how we can provide clear thinking to solve your complex issues in development, marketing and communications.
Here are some of the services we deliver:
Brand Health Audit
Band Health is aimed at ascertaining how dynamic a brand is, It deals with issues of aligning all marketing efforts with brand vision by finding answers to several questions: - awareness and the cumulative effect on trials, regular usage and loyalty - brands/products relative advantage in terms of appeal and key quality delivering etc
Customer Satisfaction Measurement
CSM identifies your brand relative strengths along with the key attributes that motivates customers to choose your brand. It measure the expectation of your customers to your performance on those attributes (expectations vs. performance) and establishes baseline for acceptable performance or otherwise. It also identifies service gaps that need to be strengthened to improve overall performance by providing answers to several questions.
Distribution Check Study
This audit helps in identifying the effectiveness of your distribution strategy vis-à-vis, competition.
New Product Development
In any industry, businesses are hesitant to part with information. Access to NPD data allows companies to get a birds-eye-view of how the overall market is performing and more importantly what products are succeeding and which are falling short. The information they provide includes who is buying, what, where.
Learning’s from our NPD Market Research can aid in making business decisions such as: Identifying new business opportunities, guide new product development, strengthen category management and understand consumer behavior and customer satisfaction.
Bill Board Audit
Billboards are reminder Ad medium that are meant to impact positively on your market target. Their impact however is a measure of several variables e.g.
is their deployment in line with brand strategy and image.
what are the appealing/dominant types among your competitors?
are they in obscure or prominent routes, and what is their current state etc?
Marketing Activities Tracking
MAT measures overall brand/organizational marketing activities taking cognizance of the fact that for any marketing effort to be successful, certain parameters need to be established. MAT is applicable to: Ad, Promo, Sponsorship, Events, Corporate Social Responsibility Impact measurement
Market segmentation, correctly applied, is about understanding the needs of customers and, how they decide between one offer and another. This insight is used to form groups of customers who share the same or very similar value criteria. A company is then able to determine which groups of customers it is best suited to serve and which product and service offering best meet the needs a selected segments and outperform competition. The primary objective of segmentation, therefore, must be how to win and retain the customers you want to serve. This underpins the approach taken by IMR.
Brand Image Evaluation
This is necessary to mirrored the total outlook of an organization in the eyes of the public by analyzing key stakeholders such as the internal and external publics
CSR Impact Measurement
This involves analysis of public opinion relative to activities of government, NGOs and individuals (e.g. politicians) in the society. For instance, opinion poll measures the fundamental issues paramount to the success of election; the effectiveness of electioneering campaign and its management. - key ingredients for evolving a professionally and strategically sound campaign platform will of necessity be drawn from a detailed knowledge of the collective opinion, feelings, expectations and aspiration of the general public as well as relevant interest groups via opinion polls. - it allows the public to analyze individual candidates and thus helps them to originate attitudinal disposition of eligible voters towards each candidate etc.
Habbit, Usage & Attitude Study
Mystery Shopping provides objective behavioral feedback on the performance of your front office and customer service functions/standards via standardized checklists and report forms, designed to reflect the service components of your brand, service or product. Mystery customers are simply field research staff that take on the role of a legitimate customer of your operation and make enquiries, purchases, or simple observation right from the gate to the counter.
Our approach to concept and product testing is based on a model of flow-chart of distinct products attributes linkages/inter-relationship. It simply depicts a product strength flowing from its primary attributes (observational) to secondary attributes (core experiential benefits/values) in ascertaining the overall appeal of the product/concept by the consumers/customers. It also gives the product/concept a distinct market positioning and brand identity for effective marketing and communication strategy.